VCET Lunch & Learn: Search Engine Optimization (SEO) and Digital PR

How to structure and strategize your search engine optimization efforts to appeal to your prospective audience with measurable outcomes.

• How to align your website for search intent.
• Pitch stories to prospective outlets to amplify your message.
• Measurement platforms to monitor and replicate success.

About the Speaker: Erika Austin

After eleven years managing the digital marketing at a global tech company in Vermont, she used her experience to start her own digital marketing firm where she interprets data and information into actionable insights for business growth. More specifically she offers marketing strategy, consulting, coaching, analysis and audience insights, SEO and conversion optimization, and advertising channel management.

About VCET Lunch & Learns:

These virtual workshops cover a variety of topics to help entrepreneurs and small businesses learn, grow, and succeed. VCET (Vermont Center for Emerging Technologies) also offers active coaching, business consulting, mentorship, coworking spaces, and seed investment.

About our Sponsor:

This Lunch and Learn is sponsored by Vermont Small Business Development Center (VtSBDC), expert advisors providing guidance to Vermont's small businesses impacted by COVID-19. Learn more at vtsbdc.org, home of the Recovery Roadmap and a host of resources for recovery, reinvention, and resilience.