Unearth your Personal Brand
In today’s landscape, the brands that break through are those that bring together a clear sense of their purpose – why the world needs them to exist – with a compelling value proposition. This is true for brands of companies and organizations as well as individuals, who can benefit from defining the distinct combination of convictions, knowledge, and personality that can help tell the world who you are and what you stand for.
Especially for rising entrepreneurs, the lines between our personal lives and the company we are launching can be blurred and also mutually reinforcing.
With that in mind, in this workshop you will:
Meet Your Guide: Cat O’Shaughnessy Coffrin
Catlin O’Shaughnessy Coffrin launched CaptivatingCo in Stowe in early 2020 with a belief that the world could use some more inspiration. Drawing on a career of counseling executives in corporate sustainability, purpose consulting and marketing strategy, Cat saw an opportunity to help companies and leaders reconnect with what drives them and bring this into their brand so they can amplify their impact in the world. Prior to Captivating, Cat was based in Washington, D.C. where she led global growth for a B Corp marketing firm, crafted thought leadership strategies for green building visionaries and implemented public health policies based in Sub-Saharan Africa. Originally a native of Seattle, she now lives and skis in the mountains of Vermont with her family and their two dogs.
This Lunch and Learn is hosted by VCET and CaptivatingCo, and sponsored by Vermont Small Business Development Center, VtSBDC, expert advisors providing guidance to Vermont's small businesses impacted by COVID-19. Learn more at vtsbdc.org, home of the Recovery Roadmap and a host of resources for recovery-reinvention-resilience.